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CRM academy of europe news:
Businesses are failing to provide sufficient guidance to their customers on how they should keep their personal information safe.
Businesses are failing to provide sufficient guidance to their customers on how they should keep their personal information safe, as concerns about identity theft soar.
The Direct Marketing Association said that consumers were being let down after a poll of 1,000 UK adults conducted by Toluna QuickSurvey found that 71% believe that they aren’t given enough advice on how to protect their sensitive identity data by the companies they share their details with, such as when making online purchases.
Two thirds (66%) of consumers said that being a victim of identity fraud would deter them from sharing their personal data with companies, such as for signing up for e-newsletters.
Mark Roy of the DMA’s Data Council and chief executive of the REaD Group said that consumers are aware of the dangers of identity theft but are not always knowledgeable enough to protect themselves.
“Most consumers nowadays are familiar with the problem of identity theft. But they’re always under threat of new means of unwittingly losing their personal data to criminal elements. Companies must support their customers to avoid this happening,” Roy said.
The DMA recently joined forces with Royal Mail to publish a free guide for consumers offering tips to avoid identity theft. The guide can be also used by companies to advise their customers on the important basics of protecting their personal information.
Meanwhile research from online security specialist BullGuard published this month suggests that Brits are overly complacent about the personal data they post online and could inadvertently be increasing their chances of becoming victims of identity theft.
Of those surveyed 42% admitted to putting their date of birth on social networking sites and forums, while 18% made their phone numbers available to the wider public. BullGuard also found that 28% opted to have websites remember their usernames and passwords and many even did the same for their bank details. “Though this sort of information may seem harmless to share with others, much of it is commonly used as security questions when accessing an online bank or confirming identity over the phone,” says Claus Villumsen, internet security expert at BullGuard.

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